In the past women were willing and forced to suffer a lot, when they tried to be beautiful. The woman inside the clothes and cosmetics came in to the business quite late.

If we start from the bottom, the women were told, that in order to be beautiful, they must have small feet. This lead to a thing, that women tried to make their feet smaller. They used too small shoes. And ruined the bones of their foot.

And if we look at the corsets, they were never very merciful and comfortable to their users. They caused lot of pain, when they tightened women's waists and pressed heavily lower ribs. Besides the  pain, the women tend to faint, when they used corsets.

As cosmetics and facial products, women used stuff, which was known to be poisonous and dangerous. Lead, which was widely used in the past,  is one the best and best known example of this.

You can still see the tradition in beauty markets. When you for example buy a sheer foundation product, which is said to be invisible, it does not necessarily mean that you do not notice the blend on your skin / face. It means, that other people do not notice, that you are using a foundation.

The big change to the past is, that nowadays we are only talking about emotions and feelings. The beauty products are regulated. The usage of "lead-like" poisonous ingredients and other harmful things is forbidden.

And by the time you ( your senses ) usually get used to the things you are wearing. And  your body does not pay attention to these things.